Under Armour

Challenge
Under Armour tapped Stylhaus to launch UA Rewards, a reimagined customer loyalty program, and translate the brand identity across every touchpoint, from digital to the store floor. Some of the identity was already established; all of it needed to be extended and brought to life in the digital world and physical retail environment simultaneously.

Scope
Brand Identity Extension and Translation, Digital Design (Mobile and Desktop), In-Store Signage and Retail Experience, Campaign Content and Art Direction, Motion and Social Ad Production

Results
UA Rewards surpassed 1 million members in its first few months after launch, with members nearly twice as likely to make a repeat purchase and return to the brand within 90 days.

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